April 07, 2004

Tremor Teens... the cool of ?

Just when you thought it was ok to just be a cool teenager, now they want to recruit you. Proctor and Gamble created this service that taps into the word of mouth nature of youth today.

the intro flash movie is a bit scary to me really... somebody call Adbusters!

Tremor

""
Tremor is a marketing service - powered by The Procter & Gamble Company - that develops teen word-of-mouth marketing programs.

We’re in the business of helping companies in industries like entertainment, fashion, music, food and beauty reach out to the teen market and develop successful word-of-mouth advocacy among teenagers.

By mixing traditional marketing principles with measurability, Tremor has been able to offer breakthrough insights into the world of word-of-mouth advocacy among the teen audience.

Today, the Tremor Crew is made up of over a quarter of a million influential teens from across the U.S. Our Members help develop product ideas and marketing programs that teens want to talk about. So far, we've executed breakthrough campaigns for many P&G brands and several external clients as well.
""

Posted by sinergi at April 7, 2004 01:12 PM | TrackBack